BDAR

University Brandbook

Colors

         
Deep blue
#3039C8
R:48 G:57 B:200
C:100 M:90 Y:0 K:0
SOLID COATED 2736 C
Dark beige
#D8A900
R:216 G:169 B:0
C:0 M:30 Y:100 K:15
SOLID COATED 110 C
Vibrant red
#FF4933
R:255 G:73 B:51
C:0 M:85 Y:80 K:0
SOLID COATED Warm Red C
White
#FFFFFF
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
SOLID COATED White C/U
Light blue
#9198CA
R:145 G:152 B:202
C:50 M:40 Y:0 K:0
SOLID COATED 535 C

 

Blue conveys reliability, knowledge, calmness, and emphasises the University's strong focus on marine technology. Dark beige and bright red add warmth to the palette, emphasising openness and community. White helps to emphasise academicism and order. These colours are used to highlight backgrounds or text headings.

Typography

"Rando" and "Space Grotesk" are the main fonts always used in external communication: posters, publications, souvenirs and other printed and digital representations. "Rando" is used for headings and sub-headings and the main weight of this font is Regular. For text blocks and secondary information, Space Grotesk is used, along with several weights: Regular, Bold.

"Arial" is a system font found on all computers and is therefore used for Word, Excel, PowerPoint and other similar documents. This font is not used in representational and external communication tools.

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