Use this url to cite publication: https://hdl.handle.net/20.500.14172/9833
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Measuring value created through corporate social responsibility in value creation chain
Type of publication
Straipsnis konferencijos medžiagoje Web of Science duomenų bazėje / Article in conference proceedings in Web of Science database (P1a1)
Type of document
type::text::conference output::conference proceedings::conference paper
Title
Measuring value created through corporate social responsibility in value creation chain
Date Issued
Date Issued |
---|
2014 |
Extent
p. 311-320
Is part of
13th International science-to-business marketing conference : Cross Organizational Value Creation : Winterthur, Switzerland, 2014 June 2-4. Zürich : Zürich University of Applied Sciences, 2014
Field of Science
Abstract
This paper present a conceptual framework for measurement of value created through CSR. The method of GQM (Basili, et al., 1994) was chosen for creating this value measurement framework. The framework takes in to account value creation possibilities through all four responsibility types proposed by Carroll (1999) and considers aspects of shared value (Porter and Kramer, 2011). Further adjustments of this framework will be made after surveying experts of CSR and VCC. Development of such framework would allow to measure all value created through CSR independently who has received it – company, stakeholders or society.
Is Referenced by
ISBN (of the container)
9783938137574
eLABa
2704961
Coverage Spatial
Šveicarija / Switzerland (CH)
Language
Anglų / English (en)
Bibliographic Details
37