Use this url to cite publication: https://hdl.handle.net/20.500.14172/26843
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Fair pricing in tourism: From profitability towards sustainability
Type of publication
Mokomosios knygos dalis / Part of an educational book (Y5)
Type of document
text::book::book part
Author(s)
Napierała, Tomasz | University of Lodz | PL | CiTUR Centre for Tourism Research, Development and Innovation | PT | ||
Pawlicz, Adam | LT | Szczecin University | PL | Vidzeme University | LV |
Title
Fair pricing in tourism: From profitability towards sustainability
Publisher
London ; New York : Routledge
Date Issued
Date Issued | Start Page | End Page |
---|---|---|
2024-01-29 | 92 | 102 |
Is part of
Routledge handbook of trends and issues in tourism sustainability, planning and development, management, and technology
Description
Chapter 8
Field of Science
Abstract
Fair pricing used to refer to the problem of the buyer’s judgement of a seller’s price decision. Nowadays, when sustainability becomes a vital and fundamental consideration of tourism development, fair pricing should be discussed in a much wider context. The ethical context of fair pricing in tourism should be emphasised, as it is recognised as one of the transparent and ethical practices of tourism enterprises. In consequence, fair pricing is a significant element of corporate social responsibility and supports other goals like the beneficial partnerships of tourism enterprises with local communities and suppliers, providing equal opportunities and remuneration for the employees of tourism enterprises, as well as increasing the sustainable treatment of scarce natural resources. Fair pricing relates not only to the judgement of tourists (price versus value), but also to the opinion of the employees of tourism enterprises (price related to salaries), suppliers (price of finished product related to prices of raw materials and services), local communities (price versus income), and other stakeholders dependant on tourism industry in different ways. Finally, fair pricing must solve the issue of so-called “cheap nature”. This means that fair pricing relates to a valuation of ecosystem services, as tourism “consumes” environmental assets and significantly influences the cultural landscape. In consequence, fair pricing might contribute to the protection of bio- and geodiversity, climate, and cultural landscape. The aim of the chapter is to: (1) define fair pricing and discuss the evolutionary changes of the definition; (2) highlight the emerging importance of fair pricing in tourism; (3) review the theoretical concepts, empirical results, and practical applications of fair pricing; and (4) discuss the contribution of fair pricing to achieving sustainable development goals for tourism.
ISBN (of the container)
9781032271972
9781032271989
9781003291763
WOS
001132526300010
Scopus
2-s2.0-85166528566
Coverage Spatial
Jungtinė Karalystė / United Kingdom of Great Britain and Northern Ireland (GB)
Language
Anglų / English (en)
Bibliographic Details
49
Affiliation(s)