Skarbalė, Jelena

Abstract

Jelena NIKOLAJENKO-SKARBALĖ has been working as a Scientific Project Development and Implementation Manager, and a Junior Researcher at the Department of Economics of the Klaipeda University, for 10 years. She is responsible for generation and implementation of national and international research, science – business collaboration projects; working with academic research, generates articles for scientific and business (commercial) journals. As a Junior Researcher, she is interested in Wine economy, Sustainable business modelling, Modern customer attitudes and preferences fields. Also, she is working as a Marketing Manager in the “Vyno Uoga” – a company related to a high-quality Italian wine industry – where she is responsible for planning, development, implementation and monitoring of the overall business marketing strategy.