Impact of changes in organization's strategy on employee engagement

Today, the majority of Lithuanian organizations face external environment factors that cause changes in business strategies. The need of immediate identification and prompt reaction upon “unbalanced” outside environment encourages the search for counterbalance in the organization´s internal resources. Employee engagement is considered as a tool that helps to ensure competitive advantage and business continuity. Problem: it is not clear what effect do changes in organization’s strategy have on employee engagement. The aim of the study: to analyze the impact of changes in the organization´s strategy on employee’s engagement. Objectives: to identify the conditions for effective employee engagement and tools required to achieve them; to emphasize measures that require more management support and attention.