Programmes for bachelor’s degree:

Economics

Qualification awarded: Bachelor of Economics

Level of qualification: University studies, First cycle, undergraduate (Bachelor)

Profile of the programme

The university undergraduate study programme of Economics seeks to make sure that, on completing the studies, the graduate would: have accumulated sufficient specialist knowledge, have the ability and skills of noticing, identifying, and solving economic problems, be able to apply the principal theories of economics in practical and professional activity, and initiate a continuous impovement process. The said aims and objectives are related to the principal aims of KU: to train highly qualified specialists in different fields necessary for Lithuania, researchers and artists able to do intellectual and creative work; to create conditions for an individual to acquire higher education, qualification, and academic degree based on the research or artistic achievements. The implementors of the study programme of Economics seek to provide thorough theoretical knowledge and research skills as the basis of higher university education; they also seek to provide practical skills for the analysis of economic activities, to develop the abilities of adapting the models of economics and analytical research methods in order to assure effective activity of an enterprise and organization. That requires universal knowledge of general education and specialized knowledge in the field of studies.

Programmes for master’s degree:

Business Economics

Qualification awarded: Master of Economics

Level of qualification: University studies, Second cycle, graduate (Master’s)

Profile of the programme

Prospective business economics graduates in the first semester will study the fundamental business economics courses, such as: Economic globalization and internationalization, The economic evaluation of the product, Economic studies of business competitiveness and some elective courses. In the second semester courses are: Business environment economic evaluation; Economic decisions of pricing; Marketing research in business. During the third semester will be evaluated business environment and processes in organizations, learning a critical approach of problematic situations.
The study program does not include practice.
Graduates of masters program can continue their studies in PhD programs of economics. During the I term, students study the formation of global markets, compare the social, political and cultural factors in globalization, the impact and implications for business organizations, learn the economic evaluation of the manufacturing process, the factors and models of regional business competitiveness.
There is started preparation of a Master thesis: collection of scientific literature on the topic, systematization, generalization.
In the II term, students are provided with the necessary knowledge needed to continue deeper into the business economics field. Students develop qualitative and quantitative methods of the complex business environment research, adapt the results of marketing research for business development. Also carried out further scientific research work, exploring the selected master thesis topic.
In the III term are modeled decisions of economic analysis and evaluates effectiveness. Also during this term should be completed Master’s Thesis preparation.

Marketing

Qualification awarded: Master of Marketing

Level of qualification: University studies, Second cycle, graduate (Master’s)

Profile of the programme

On the completion of the graduate study programme of Marketing, on the basis of the knowledge of the marketing theory and the studies of literature, graduates will be able to identify and to formulate problems of marketing that were not sufficiently analysed in the theory, to choose appropriate research objects and methodologies for the solution of the said problems, to do scientific research and, on the basis of the research outcomes and the studies of literature on marketing management, will be able to create an intellectual product containing at least one publicly never presented result. Will be able to relate the aims of an enterprise (organization) to the aims of marketing and will be able to form an effective marketing mix. In the overall management context, the study programme of marketing systemically combines: feasibility studies of marketing, the development of marketing strategies, making marketing decisions, and designing marketing programmes. During the studies, theoretical research is consistently related to its practical application.

Informacija atnaujinta: Friday November 17th, 2017