Changes in the public policy of cultural and creative industries and in the cultural behaviour caused by COVID 19 pandemic in the Slovak republic

Abstract

The COVID 19 pandemic has significant impact on the economic, social and environmental development of the world. To the most affected areas belong cultural and creative industries, where the COVID 19 enhanced the great digital transformation on the one hand, but also the financial constraints on the other hand. Both stimulated the significant changes in the implemented public policies. The paper identifies the challenges raised by the COVID 19 pandemic in the public policy of cultural and creative industries and in behavior of cultural customers on the example of the Slovak Republic and to link them with the already implemented measures by the state as the respond of public policy. They can be seen as a new strategical approach to the development of cultural and creative industries, which the pandemic identified as one of the key weaknesses in the previous policy of the cultural and creative industries.