Shift in business discourse: from technical language to promotional propaganda in the case of the electric vehicle
Daukintis, Deividas |
Darbo gynimo komisijos pirmininkas / Thesis Defence Board Chairman | |
Darbo gynimo komisijos narys / Thesis Defence Board Member | |
Darbo gynimo komisijos narys / Thesis Defence Board Member | |
Darbo gynimo komisijos narys / Thesis Defence Board Member | |
Darbo gynimo komisijos narys / Thesis Defence Board Member |
Elektromobilis buvo pristatytas kaip panacėja besitęsiančioms aplinkos problemoms. Siekdami skatinti tokį transportą, reklamuotojai pasitelkė drąsius pareiškimus bei įspūdingus statistinius duomenis. Tačiau skeptiškai nusiteikę asmenys paviešino faktus, kurie prieštarauja reklamuotojų teigianiams. Todėl kilo įtarimų, kad gamintojai galimai pasitelkia reklaminę propaganda, kad nuslėptų neigiamus elektromobilio aspektus.
The electric vehicle has been introduced as a panacea to the persisting environmental issues. To promote such transportation, advertisers have employed bold statements and included impressive statistical figures. However, sceptically inclined individuals have revealed facts, which contradict the statements of the advertisers. Therefore, concerns have been elicited that the manufacturers may potentially employ promotional propaganda to conceal the negative aspects of the electric vehicle.